My background

2013 – Today

I’ve been working for over 12 years in the development of digital systems for businesses, focusing on CRM, marketing automation, e-commerce platforms, and custom software.

Over time, my work evolved from pure development to system architecture and business-driven technology design.

Today, my focus is on building platforms that connect data, processes, and AI into a single operational environment.

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What I’m building now

2023 – Present

Huberway

Founder of Huberway, a business platform designed to unify CRM, marketing, customer support, analytics, and commerce into a single ecosystem powered by AI.

The goal is simple: eliminate fragmentation between tools and create a system that understands the business and operates alongside it.

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Key products

• Huberway Connect
  AI-powered system for discovering and enriching people and company data, transforming research into actionable insights.

• AgentSales (CRM)
  Advanced CRM system tailored for enterprise workflows, combining inbound and outbound processes in one platform.

• Esdra (Launching soon)
  Retail management system for fashion businesses, designed to connect sales, inventory, POS, and analytics into a single flow.

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Responsibilities

• System architecture and platform design
• AI integration and orchestration across products
• Product strategy and business alignment
• Development supervision and technical direction
• Building scalable and modular infrastructures

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Vision

Technology should not add complexity.

It should remove it.

The future of business software is not a set of tools,
but a single system that understands what you need
and helps you execute it.