Gianfranco Ascione
Chief Financial Officer (CFO)
Chief Financial Officer (CFO)
Gianfranco Ascione
Leading with expertise in AI, technology, and team collaboration to deliver impact for our customers.
Contact information
My background
1990 – Today
With over 30 years of experience in accounting, taxation, and corporate finance, I have supported businesses across different industries in managing financial structures, compliance, and strategic growth.
My work has always focused on ensuring financial stability while enabling companies to scale in a sustainable and controlled way.
Over the years, I have worked closely with entrepreneurs, helping them translate complex financial data into clear and actionable decisions.
What I’m building now
2023 – Present
Huberway
As CFO of Huberway, I oversee the financial architecture of the company, ensuring that growth, investments, and operations are aligned with a solid economic foundation.
Huberway represents a new model of business infrastructure, and my role is to guarantee that this innovation is supported by efficient financial planning and risk management.
Key areas of focus
- Financial planning and strategic budgeting
- Cost control and resource optimization
- Tax planning and regulatory compliance
- Cash flow management and financial forecasting
- Support for business scalability and investment strategies
Responsibilities
- Designing and managing the company’s financial structure
- Monitoring performance and financial KPIs
- Supporting executive decisions with financial insights
- Managing relationships with financial institutions and stakeholders
- Ensuring compliance with legal and fiscal regulations
Vision
A strong business is built on solid financial foundations.
Innovation without control leads to risk.
Control without vision limits growth.
The balance between these two elements
is what allows a company to scale with confidence and continuity.
Our Core Values
Collaboration
We work together across disciplines to build better products and support each other.
Integrity
We are transparent, accountable, and committed to doing the right thing for our users.
Innovation
Increase open and click rates with AI-optimized content and continuous improvement.
Inclusion
We value diverse perspectives and create a place where everyone can contribute and grow.
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